The target audience for Advokatguiden is threefold: First, we address former legal clients. We offer former clients a platform to express serious feedback, so that they may give an honest assessment of the work their lawyer has done. Secondly, we cater to future clients, whether they are individuals or companies. We offer free and reliable information about potential lawyers for their next assignment. Thirdly, we turn to the legal profession itself. We want to be an accountable partner to the industry, which helps to promote the most skilled lawyers.